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About Us
The Frame Of Mind specializes in preservation
framing, using conservation/museum quality matboard and glass. Sylvia Waterston, Certified Picture Framer ®
with the Professional Picture Framers Association (PPFA), knows the correct procedures for protecting art and displaying
it in a most pleasing fashion.
Our products and services include custom picture framing, ready made picture
frames, needlework supplies, and an assortment of gifts.
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Our custom framing business objective is to design and
construct a picture frame package to the highest level of artistic expression and conservation protection desired
by our customers.
Our business objective for retail products is to provide a high quality product and
reliable service for our customers.
We hope you will enjoy visiting our web site and using our products as much
as we enjoy providing them for you.
Our Shop
Visit again to see a picture of our new shop.
Our Employees
Sylvia Waterston, CPF® and owner, retired
from her position as Systems Analyst and Project Lead for Fairfax County Department of Planning and Zoning in 2002.
During her last 2 years of employment, she worked part time in a picture framing shop in Fairfax, Virginia, under the tutelage
of a CPF®, learning the preservation and design techniques recommended by the Professional Picture Framers Association.
After retirement, Sylvia worked for Fairfax County as a consultant for an additional 6 month, completing her project in 2003.
Sylvia and Jack Waterston had vacationed in Myrtle Beach each year for 30 years, and owned a beach house in the
area. When the Frame of Mind became available for purchase during the summer of 2003, they realized that this was
an opportunity to set their retirement in motion. They purchased the shop in September of 2003, and have gradually
transformed it into their own, by applying preservation framing practices, including the sale of ready made frames,
adding needleart to the product line, and computerizing the operation.
Audrey Gore joined Sylvia as
a part time employee in 2008. Audrey is a graduate of Coastal Carolina University where she received her Bachelors degree
in Art. She has extensive sales experience and excellent design skills. She has quickly mastered the picture
framing software and the computerized mat cutter. Her enthusiasm, knowledge of art, and artistic skills make her a definite
asset for the business.
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Our Company
The Myrtle Beach Frame of Mind openned as a custom picture framing shop in 1985.
Sylvia Waterston purchased the shop in 2003 after moving to Myrtle Beach from Fairfax County, Virginia. Sylvia's
goal for many years was to retire and open a picture framing/needlework shop in Myrtle Beach, SC. Purchasing the
Frame of Mind fulfilled half of that dream. When the A.Bradley Needlepoint shop in Myrtle Beach closed, the Bradley's
approached Sylvia to ask if she would like to take over their remaining inventory. The answer was yes, as this
addition completed the dream.
We now offer a variety of needlework products including hand painted needlepoint canvases, counted cross stitch patterns, needlepoint and cross stitch kits,
DMC Perle Cotton thread and DMC embroidery thread, Paternayan yarn, and specialty threads including Splendor Silk, Flair,
Accentuate, Kreinik, Treasure Braid, and others.
The Frame of Mind relocated to 9713 North Kings Highway into the
newly constructed Waterway Village Shopping Center in September 2008. This new location gives us greater visibility
on North Kings Highway, and provides a promenade area behind the store which we hope to use for needlework classes during
the spring and summer.
Although economic times are currently hard, we hope to thrive in our new location.
Please come visit us whenever you are in beautiful Myrtle Beach.
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